Our BIGGEST challenge ever is a GO! On Saturday, April 4th at 1 PM (sharp!), come participate in the world's longest Pay It Backward coffee line. Daily Challenge has partnered with the Second Cup in Toronto to break the world record of 490 "pay it backward" coffee buys in a row. Crazy? Sure is... but hey, it's Toronto!
Details
Saturday, April 4, 2009 at 1 PM (sharp!)
Second Cup, 307 Queen Street West (Across from MuchMusic just west of Osgoode station)
Come out and support us bringing some GOOD into the heart of the city. Enjoy your daily dose of caffeine with other "do gooders" and get entertained by street performers and live music. Bring your friends, your children, your pets and your hangovers (or simply your desire to do something nice) and help us re-write the history books... Toronto-style!

fig. 1
How it works
Pay It Backward Day was born from one of our earliest challenges. It involves the selfless act of purchasing a drink for the person behind you in line (see fig. 1, right), even if you don't know them! Can you imagine this simple act done over 500 times in a row? Come make it a reality!
How to participate
We've created a Facebook event to support Pay It Backward Day. If you'd like to attend Pay It Backward Day and have a hand in breaking a world record, you simply need to mark that you will be attending the event on Facebook. RSVP on Facebook now!
In addition, you can participate in conversations with other Do Gooders across the web by using the hash-tag #pibTO on Twitter and other social networks.















Did you end up going? I was gonna post this event on here a couple days ago... But I was having an issue about it-it bothered me that they did not even consider the impact on the environment for this event, all those coffee cups used- uggh- So I wrote to them, last week and I actually made some progress, they emailed me back and told me they made up a page encouraging people to bring there own mugs- and to make the event as green as possible by riding your bike to it or car pooling....small headway I guess- maybe if they do it again it will be marketed better from the beginning to bring your own mugs... I think I will have nightmares tonight about all of those coffee mugs and #6 plastic lids that were used today.
But on a good note- half the proceeds went to Sick KIds- But I also heard that late last night the Second Cup agreed to match the donations of Queen St. & John St.owner and now, instead of 50% of proceeds going to SickKids, all 100% do! Great job!!
PS- I was listening to Jeff Fishers teleconference last week-and heard you ask your question, way to keep on it!!! :)